If you've been following the news, you may know that demand for Guinness in Europe is off the charts as of the end of 2024. Gen Z has discovered that the always popular classic stout as a result of celebrity spotlight, influencer marketing by Diageo, and product fundamentals that have always been solid. It is this last bit that we'll explore in depth today; Guinness is fairly unique on the market as far as been flagships are concerned. Guinness: Differentiating Factors Known for its dark color, many believe Guinness to be a "heavy" beer, but those who have tried it know that the opposite is actually true. Guinness differentiates itself from the competition with three main factors: Nitrogen - Guinness's Key to Creaminess In 1959, Guinness began to use nitrogen when kegging it's beer. Nitrogen is far less soluble than carbon dioxide which allows it to be pressurized without becoming fizzy (e.g. nitrogen bubbles are smaller which helps create the sensation of ...