Founded back in 2018 by fitness influencer Katy Hearn and husband Haydn Schneider, Alani Nu (part of Congo Brands which also owns PRIME hydration/energy) seeks to disrupt an energy drink category historically dominated by marketing aimed at young men. Alani's branding emphasizes bright and vibrant color palettes while prominently featuring women and more traditionally female activities. The vibes-based plan complete with abundant influencer marketing and wellness adjacent value-prop seems to have gained traction with the brand surpassing $1billion in global sales for fiscal 2025. Beyond energy drinks, Alani Nu's catalog also has pre-workout, shakes, snacks, and energy stick offerings. Cherry Twist was first introduced in spring of 2024, designed as a 1980s retro cherry-lime soda. Originally intended as a limited run, huge sales velocity at launch resulted in its quick promotion to the standing lineup. đź›’ Price: $16.59 for 12 cans, note this reflects a national promo and $6 o...