Founded back in 2018 by fitness influencer Katy Hearn and husband Haydn Schneider, Alani Nu (part of Congo Brands which also owns PRIME hydration/energy) seeks to disrupt an energy drink category historically dominated by marketing aimed at young men. Alani's branding emphasizes bright and vibrant color palettes while prominently featuring women and more traditionally female activities. The vibes-based plan complete with abundant influencer marketing and wellness adjacent value-prop seems to have gained traction with the brand surpassing $1billion in global sales for fiscal 2025. Beyond energy drinks, Alani Nu's catalog also has pre-workout, shakes, snacks, and energy stick offerings.
Cherry Twist was first introduced in spring of 2024, designed as a 1980s retro cherry-lime soda. Originally intended as a limited run, huge sales velocity at launch resulted in its quick promotion to the standing lineup.
🛒Price: $16.59 for 12 cans, note this reflects a national promo and $6 off discount at Costco. In general, I believe them to be on the higher end of per can pricing, particularly when considered per ounce. Note that their website pricing is steep, probably go in-store.
✨Calories: 10, 12oz. can
🍵Caffeine: 200mg, slightly more than a cup of coffee
👅Flavor: Cherry predominates but the lime is certainly there as well. On the more bubbly side for an energy drink, the carbonation helps create a little bit of bite without being overly bitter. Flavor profile masks any functional ingredient or vitamin off-notes well. Refreshing cold, not recommended at room temperature.
🧪Ingredients: Gluten-Free (haven't seen an energy drink that isn't), Vegan (yep, pretty much all energy drinks are), and including Biotin (somewhat uncommon) which helps with overall energy levels, gene regulation, nervous function, and production of keratin which is used in nails/hair/skin (though science has questions about its effectiveness outside of niche conditions).
- Sweeteners: Sucralose & Acesulfame Potassium (Zero Erythritol Blend).
- Energy & Nootropic Blend: Caffeine Anhydrous (200mg), L-Theanine (200mg), Taurine, L-Carnitine L-Tartrate, Panax Ginseng, Glucuronolactone, and Inositol.
- B-Vitamins: B3 (110% DV), B5 (110% DV), B6 (110% DV), B7 (100% DV), and B12 (110% DV).
🏆Rating: 4.25 - Great - Balancing sweet berry with nice tartness and effervescent mouthfeel, Alani Nu Cherry Twist captures the expected flavor profile exceptionally well. I'd drink this over the same flavor from Steak N'Shake and maybe even Firehouse.
⚖️Scale:
1 | Bad | Don't Drink it | I Wouldn't Drink it2 | Poor | I would drink it if there was nothing else or it was free
3 | Good | Serviceable | Buy it on sale
4 | Great | A Cut Above | White Monster | Buy at full price
5 | Excellent | Standout in the Category | Pay venue prices
