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This is a leak pre-release analysis, for our review of Old Fitzgerald 7-year look here.
About Old Fitzgerald
From Heaven Hill's wheated mash bill (68% Corn, 20% Wheat, 12% Barley), the Old Fitzgerald decanter series is a Bottled-in-Bond offering released twice annually. This mash bill is also likely
shared by the Larceny series of products, all aged in #3 char barrels.
shared by the Larceny series of products, all aged in #3 char barrels.
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| Old Fitzgerald Decanter Series |
Old Fitzgerald 7-Year Bottled-in-Bond
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| credit @Bourbonconky posted on X.com by Bourb Your Enthusiasm |
The new product will have a seven year age statement, and per the bottled-in-bond act will consist of bourbon produced by Heaven Hill within the same distillation season (Jan-Jun, Jul-Dec), bottled at 100 proof.
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| Main Label |
You can see that this initial batch will consist of whiskey distilled int he first half of Spring 2018.
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| Neck Label |
Other Information:
- Pricing: Rumored to be in the $50 or $60 dollar range, a step up from Heaven Hill Bottled-in-Bond, potentially due to a fancier bottle design.
- Release Date: Q2 2025
- Production Units: Initial discussion indications that this will be an ongoing release with "always on the-shelf" large scale production run.
Analysis
I absolutely love the bottle design, a happy medium between the luxury of the full release while still being a great looking decanter. It also looks like it will fit in a cabinet much better. There was a gap in Heaven Hill's wheat lineup between Larceny at $24 and the Larceny Barrel Proof around $60 that I think this bottle does a great job of filling. The biggest competition comes from the Maker's Mark family where Maker's cask is $40 and Maker's 101 is $50, so I could see the pricing taking those into consideration. Still in allocation purgatory, the Weller family of products has its 107 proof iteration around this price, and I could see wheated bourbon connoisseurs flexing to this nice premium and age stated bottle. Bardstown also has a Wheated Bottled-in-Bond that is around 6-years which is likely the most similar other bottle on the market which retails for $50.
Bottom line, the pricing and product design make great sense. If larceny juice can be put into play, this also makes a good deal of sense in allowing additional operational flexibility. The lower proof point and age may make this bottle a good home for barrels not suitable for Larceny Barrel Proof or Old Fitzgerald Decanter with the expanded batching, additional age, and extra water helping to round out the lots.
