The flagship brand of nutrition giant Nutrabolt, Cellucor and energy brand C4 are long-time players in the space, having launched their first energy beverage, C4 powder, in 2014 with a canned version following in 2018. Marketing has long been targeted directly to gym-goers and bodybuilders. Today, you'll see two varieties of cans: yellow which is aimed at athletic performance and endurance, and black, which focuses on brain function and concentration. Minority investor Keurig Dr Pepper provides nationwide logistics. Cosmic Rainbow replaced a co-branded Skittles offering when a number of candy-themed licensing agreements expired in 2024, purportedly keeping the same flavor profile. 🛒 Price: $1.75 each at Publix on sale, typically around $3. Website pricing is $27.99/12ct. ✨Calories: 5 , 16oz. can 🍵 Caffeine: 200mg, slightly more than the same volume of coffee 👅 Flavor: They definitely nailed the whole Skittles-adjacent thing, tastes like a mixed mouthful of those candies plus t...