First released in 2024 as an official collaboration between Ghost and Welch's, this purple can aims to take you back to your childhood, full of refreshingly sweet Juicebox nostalgia. Ghost formulated the flavors using real Welch's Concord Grape juice concentrates in micro-doses augmented by artificial flavor systems, producing a distinctive sweet + tart profile. GHOST (GHOST Lifestyle LLC) is a lifestyle sports nutrition and beverage company headquartered in Henderson, Nevada. Founded in 2016 by Dan Lourenco (CEO) and Ryan Hughes (CMO), the brand positions itself around its mantra "Be Seen," targeting fitness enthusiasts, gamers, and mainstream consumers rather than traditional bodybuilders. I first encountered them as a part of sponsored content around Call of Duty Warzone on Twitch. Keurig Dr Pepper is in the process of fully acquiring Ghost by 2028, having held the controlling interest in the brand for a number of years.
🛒Price: 3 for $6, two bucks apiece at Publix, similar pricing at RaceTrac stations.
✨Calories: 10, 16oz. can
🍵Caffeine: 200mg, slightly more than a cup of coffee, derived from Arabica beans
👅Flavor: It's weird to start with the aftertaste, but they absolutely nailed it. The major flavors taste just like Welch's purple grape, balancing sweetness and a little bit of sour/bitter acid prickle. Not overly sweet, it treads a good line without toeing over into grape candy or soda land. There is a bit of inescapable energy drink minerality during the major movements of the palate, but it doesn't overly impair the experience.
🧪Ingredients: Zero Sugar, Gluten Free, No Artificial Colors, and Vegan Friendly(whatever that means). Ghost does include detailed dosage information on their active ingredients which is nice as opposed to just listing them.
- Sweeteners: Sucralose & Acesulfame Potassium (as much diet energy drinks do)
- Energy & Nootropic Blend:
- Caffeine (200mg)
- Carnipure® L-Carnitine L-Tartrate (1,000 mg): Cellular energy transfer agent aiding in fatty acid oxidation.
- Alpha-GPC (Alpha-Glycerylphosphorylcholine) (75 mg): Highly bioavailable choline donor that crosses the blood-brain barrier to support acetylcholine synthesis for cognitive focus.
- NeuroFactor™ (Coffea arabica Fruit Extract) (100 mg): Patented whole coffee fruit extract shown to elevate systemic levels of Brain-Derived Neurotrophic Factor (BDNF).
- AstraGin® (Panax notoginseng and Astragalus membranaceus) (25 mg): Absorption enhancer designed to increase amino acid and nutrient uptake.
- Taurine (1,000 mg): Osmolyte and neurotransmitter modulator aiding cardiovascular and muscular endurance.
- B-Vitamins: B3 Niacin (110% DV), B5 (100% DV), B6 (100% DV), and B12 (100% DV).
🏆Rating: 3.75 - Good, border of Grape Greatness - Color me intrigued and a repeat buyer. While there is a little funk to it from the energy mix, the minerality sits well under the grape flavors which hold up well and closely mimic those of actual juice.
⚖️Scale:
1 | Bad | Don't Drink it | I Wouldn't Drink it2 | Poor | I would drink it if there was nothing else or it was free
3 | Good | Serviceable | Buy it on sale
4 | Great | A Cut Above | White Monster | Buy at full price
5 | Excellent | Standout in the Category | Pay venue prices
