Founded by NFL Hall of Famer Jerry Rice (3 Super Bowls, widely regarded as the best wide receiver of all time), G.O.A.T. (Greatest of all Time) Fuel is a celebrity energy drink brand that aims for "sustained energy". The side of the can has a list of some of Rice's many accomplishments as well as their impressive line-up of supplements. You'll find the usual B-vitamins, caffeine, and electrolytes common in other brands plus some novel new additions such as cordyceps mushrooms for boosting VO2 max and BCAAs (Branched-Chain Amino Acids) for improved muscle function. As such, G.O.A.T. cans are designed more as workout aids than gamer fuel. Launched in 2020, the brand has quietly been gaining a following within the functional energy drink community, though it remains niche in the overall energy drink landscape. The signature Jerry Rice edition is a riff on tropical punch; how does it compare?
🍵Caffeine: 200mg, around the same as a cup of coffee
👅Flavor: Looks a bit like pineapple juice by color and the taste follows. Mango and Orange join the pineapple but there is a prevailing metallic sheen to the whole experience. I also get some funk towards the finish. Mouthfeel is relatively smooth until the end where there is a prickle of chemical bite. I'm reminded of creatine mix-ins, sans shaker bottle.
🏆Rating: 2 - Subpar - This is a lot closer to a pre-workout than a standard energy drink, and it would come off favorably vs. most from the 80s-90s. I'm impressed by the number of vitamins and active ingredients forced into this can, but that focus on function definitely impacts flavor and the drinking experience. In 2025, there are a good number of options more pleasant to drink. That being said, I felt that the energy boost was smooth, fairly well sustained, and without a major crash. While it's not something I would reach for regularly, I'm intrigued enough by the G.O.A.T. supplement mix to try some other flavors.
⚖️Scale:
1 | Bad | Don't Drink it | I Wouldn't Drink it
2 | Poor | I would drink it if there was nothing else or it was free
3 | Good | Serviceable | Buy it on sale
4 | Great | A Cut Above | White Monster | Buy at full price
5 | Excellent | Standout in the Category | Pay venue prices
