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🔌Review - G.O.A.T. Fuel - Jerry Rice Edition

G.O.A.T. Fuel - Jerry Rice Edition

Founded by NFL Hall of Famer Jerry Rice (3 Super Bowls, widely regarded as the best wide receiver of all time), G.O.A.T. (Greatest of all Time) Fuel is a celebrity energy drink brand that aims for "sustained energy".  The side of the can has a list of some of Rice's many accomplishments as well as their impressive line-up of supplements. You'll find the usual B-vitamins, caffeine, and electrolytes common in other brands plus some novel new additions such as cordyceps mushrooms for boosting VO2 max and BCAAs (Branched-Chain Amino Acids) for improved muscle function. As such, G.O.A.T. cans are designed more as workout aids than gamer fuel. Launched in 2020, the brand has quietly been gaining a following within the functional energy drink community, though it remains niche in the overall energy drink landscape. The signature Jerry Rice edition is a riff on tropical punch; how does it compare?

🍵Caffeine: 200mg, around the same as a cup of coffee

👅Flavor: Looks a bit like pineapple juice by color and the taste follows. Mango and Orange join the pineapple but there is a prevailing metallic sheen to the whole experience. I also get some funk towards the finish. Mouthfeel is relatively smooth until the end where there is a prickle of chemical bite. I'm reminded of creatine mix-ins, sans shaker bottle. 

🏆Rating: 2 - Subpar - This is a lot closer to a pre-workout than a standard energy drink, and it would come off favorably vs. most from the 80s-90s. I'm impressed by the number of vitamins and active ingredients forced into this can, but that focus on function definitely impacts flavor and the drinking experience. In 2025, there are a good number of options more pleasant to drink. That being said, I felt that the energy boost was smooth, fairly well sustained, and without a major crash. While it's not something I would reach for regularly, I'm intrigued enough by the G.O.A.T. supplement mix to try some other flavors.

⚖️Scale:

1 | Bad | Don't Drink it | I Wouldn't Drink it

2 | Poor | I would drink it if there was nothing else or it was free

3 | Good | Serviceable | Buy it on sale

4 | Great | A Cut Above | White Monster | Buy at full price

5 | Excellent | Standout in the Category | Pay venue prices

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