🥃 Improving the Limited Whiskey Release Online Experience - Three Levels of Options to fit any Distiller's Budget
Russel's Reserve 15 - A Bourbon Drop Case Study 7/18/24 marked the release of Russel's Reserve 15, one of the more sought after editions produced by Wild Turkey. The ubiquitous 10 year Russel's has a huge fanbase and is one of the more affordable bottles for the age statement and quality. Personally, I've consumed gallons of the stuff. The Turkey Family took to the web today in the hops of ordering the elusive 15 year Russel's Reserve, with rumors of the total yield varying a good bit (most speculation I have seen puts the number between 800-1500 bottles). As with most online limited drops, the user experience was terrible by all accounts. Turkey fans sat in front of laptops or phones frantically refreshing in the hopes of obtaining the unobtainable. For many, it wasn't clear when Russel's had sold out or if they should keep frantically trying. At the same time, bottles start showing up on Facebook marketplace where there have been posts selling purchasing b...