Prior to the opening of Lux Row 's Kentucky distillery in 2018, Rebel was produced under contract by Heaven Hill. Lux Row is now owned by Midwest Grain Products as of 2021, but this barrel was filled on 3/23/2017, before they began production operations of their own in Bardstown. Rebel Yell (now shortened to "Rebel" after political pressures in 2020) was historically produced by Stitzel-Weller for distribution in the Southern United States and bears a signature wheat mash bill like many of the now scarce Weller products. Like Lux Row's Ezra Brooks brand, Rebel has a burgeoning barrel prick program which got a lot of attention from stores looking to up their store portfolios during the bourbon boom, and they have also started to put out distiller selections at cask strength as well. 🛒 Sourced: $41.99 - 750ml - World of Beverage Smyrna, GA - Discounted as the last few bottles of a store pick, normally $55. I see distiller's selects of this around $55. 🧪 Proof: ...